Display London

26 Holborn Viaduct
EC1A 2AQ, London

Need You 100%

Need You 100% brings together a selection of contemporary artists working in London and internationally, in a range of formats. The title of the exhibition, culled from a search result, does serve to illustrate artists interdependency on YouTube, Google, digital platforms and new media outputs.

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On the other hand, this phenomenon has also influenced some artists back into the traditional world of materials and process. Working paradoxically at times, with new-fashioned methods and a growing reverence of historical modernist work via the web. Whether they are post-internet practitioners or not, we can see in the work of this group a new generation of convenience, where references are transmitted and gathered very quickly and thus become either a key factor, or a non-issue. With works that exhibit a varietal approach to materials, and anything from a pronounced simplicity to a multiplicity of obscure implications, Need You 100% offers a direct glimmer into the art of today.   Curated by Point Zero.